B.S.B.A. MARKETING MANAGEMENT

Curriculum Year 2018

First Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
130004 BE112 BASIC MICROECONOMICS 3
170001 MK111 ESSENTIALS OF MARKETING 3
260014 PY111 UNDERSTANDING THE SELF 3
080076 HI112 READINGS IN PHILIPPINE HISTORY 3
010004 EN110 PURPOSIVE COMMUNICATION 3
600001 TH111E SEARCHING FOR GOD IN THE WORLD TODAY 3
4710 PE111 PHYSICAL EDUCATION 1 2
5312 NSTP1 NSTP 1 3
Electives :
5302 CT111A CMT1
5308 CWT111 CIVIC WELFARE TRAINING SERVICE
Total Units : 23
First Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
140029 MG113 MODERN MANAGEMENT & LABOR RELATIONS 3
4505 HU311 ART APPRECIATION 3
080078 PH114 ETHICS 3
040001 MH110 MATHEMATICS IN THE MODERN WORLD 3
070006 PC110 SCIENCE, TECHNOLOGY AND SOCIETY 3
4711 PE121 PHYSICAL EDUCATION 2 2 4710
5321 NSTP2 NSTP 2 3
Electives :
5304 CT121A CMT2
5310 CWT121 CIVIC WELFARE TRAINING SRVCE 2
600002 TH121E RESPONDING TO GOD`S CALL BY BECOMING FULLY HUMAN 3 600001
Total Units : 23
Second Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
2014 MK422 MARKETING MANAGEMENT 3 170001
2031 MK424 DISTRIBUTION MANAGEMENT 3 140029, 170001
080077 HI113 THE CONTEMPORARY WORLD 3
4403 HI311 RIZAL'S LIFE & WORKS 3
290125 IT112 LIVING IN AN IT ERA 3
600003 TH211E CELEBRATING GOD`S PRESENCE AS A CHRISTIAN COMM 3 600002
4712 PE211 PHYSICAL EDUCATION 3 2 4711
2030 MK410 PROFESSIONAL SALESMANSHIP 3 170001
Total Units : 23
Second Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
1961 MG221 GOOD GOVERNANCE & SOC. RESP. 3 2014
2007 MK421A ADVERTISING 3 2014
150002 BL311C LAW ON OBLI, CONT & BAS LABOR LAWS 3 140029
100003 CSE115 PRESENTATION AND GRAPHICS APPLICATION 3
140035 MG226 THE ENTREPRENEURIAL MIND 3
600004 TH221E TRANSFORMING THE WORLD WITH VINCENT DE PAUL 3 600003
4713 PE221 PHYSICAL EDUCATION 4 2 4712
0388 MK400 MARKETING MANAGEMENT ELECTIVE 1 3
Electives :
2035 MK420 FRANCHISING
1963 MG410 ENTREPRENEURIAL MANAGEMENT
Total Units : 23
Third Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
2024 MK323A RETAIL MANAGEMENT 3 2031, 2014
170002 MK316 PRICING STRATEGY 3 170001
2201 TX411 INCOME TAXATION 3
100004 CSE329 STRATEGIC BUSINESS COMM & PRESENTATION 3 100003
0389 MK400 MARKETING MANAGEMENT ELECTIVE 2 3
Electives :
2028 MK325 NEW MARKET DEVELOPMENT
170004MK318 CONSUMER BEHAVIOR
4991 PS221D POLITICS & GOV W/P.H. & P.C. 3
6652 MH226 BUSINESS STATISTICS 3 040001
Total Units : 21
Third Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
010008 EN220 BUSINESS TECHNICAL WRITING 3
1924 MG311C HUMAN RESOURCE MANAGEMENT 3 140029
2020 MK415 MARKETING RESEARCH 1 3 140029, 6652
1938 MG411B PRODUCT MANAGEMENT 3 170001
2464 CSE328 MANAGEMENT INFORMATION SYSTEM 3 100003
0436 MK401 MARKETING MANAGEMENT ELECTIVE 3 3
Electives :
2027 MK315 COOPERATIVE MARKETING
170006MK425A SERVICES MARKETING
140044 OM326A OPERATIONS MANAGEMENT TQM W/ EDUC TOUR 3 1961, 140029
Total Units : 21
Fourth Year, 1st Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
140043 MG328 BUSINESS ANALYTICS 3 2014
170005 MK317 E-COMMERCE & INTERNET MARKETING 3 2014
1914 MG323 STRATEGIC MANAGEMENT 3 170001, 140029
170003 MK418A MARKETING FEASIBILITY STUDY 3 140029, 140035
130006 BE321A INTERNATIONAL BUSINESS AND TRADE 3 2014
0391 MK400 MARKETING MANAGEMENT ELECTIVE 4 3
Electives :
2033 MK426 SPECIAL TOPICS IN MKTG MGT
2038 MK429 STRATEGIC MKTG MAMAGEMENT
2021 MK416 MARKETING RESEARCH 2 3 2020
Total Units : 21
Fourth Year, 2nd Semester
Subj No. Subj Code Description Units Pre-requisites Co-requisites
2015 MK423 MARKETING PRACTICUM 6 2021, 1914
Total Units : 6
ARCHITECTURE
B.S. ARCHITECTURE 2018 2013
BUSINESS ADMINISTRATION
B.S. ACCOUNTANCY 2019
B.S. CUSTOMS ADMINISTRATION 2018 2013
B.S.B.A. OPERATIONS MANAGEMENT 2018 2013
B.S.B.A. FINANCIAL MANAGEMENT 2018 2016
B.S.B.A. MARKETING MANAGEMENT 2018 2013
B.S.B.A. BUSINESS ECONOMICS 2018 2013
B.S. HOSPITALITY MANAGEMENT 2018 2013
B. S. IN ACCOUNTING TECHNOLOGY 2014
BACHELOR OF SCIENCE IN REAL-ESTATE MANAGEMENT 2014
CERTIFICATE PROGRAM
EDUCATION
B. ELEMENTARY EDUCATION 2018 2013
B. SEC. EDUC. MAJOR IN ENGLISH 2018 2013
B. SEC. EDUCATION MAJOR IN MAPEH 2013
BPE MAJOR IN SPORTS & WM 2013
BACHELOR OF SPECIAL NEEDS EDUCATION W/ SPL IN ELEM SCHOOL TEACHNG 2018
ENGINEERING
B.S. GEOLOGY 2019
B.S. MINING ENGINEERING 2019
B.S. CHEMICAL ENGINEERING 2019
B.S. CIVIL ENGINEERING 2019
B.S. ELECTRICAL ENGINEERING 2019
B.S. MECHANICAL ENGINEERING 2019
B.S. INDUSTRIAL ENGINEERING 2019
B.S. COMPUTER ENGINEERING 2019
B.S. ELECTRONICS ENGINEERING 2019
B.S. CHEMICAL PROCESS TECHNOLOGY 2013
B.S. PETROLEUM ENGINEERING 2019
B.S. MECHANICAL ENGINEERING MAJOR IN MECHATRONICS 2019
LAW
JURIS DOCTOR 2018
LIBERAL ARTS
A.B. PHILOSOPHY 2018 2013
B.A. IN COMMUNICATION 2018 2013
B.A. IN POLITICAL SCIENCE 2018 2013
NURSING
B.S. NURSING 2018 2013
PHARMACY
B.S. PHARMACY 2018 2013
SCIENCE
B.S. COMPUTER SCIENCE 2018 2013
B.S. BIOLOGY 2018 2013
B.S. PSYCHOLOGY 2018 2014
B.S. CHEMISTRY 2018 2013
ASSOCIATE IN COMPUTER TECHNOLOGY 2018 2013
B.S. INFORMATION TECHNOLOGY 2018 2013
B.S. INFORMATION SYSTEM 2018 2013
SENIOR HIGH SCHOOL
TRANSNATIONAL & DISTANCE EDUCATION